Thursday, April 19, 2018

History of Heineken in United States

Since the 1870s, Heineken beer was exported to neighbor countries like the UK and France. In 1933 saw the first Heineken exported to the United States. Heineken was the first foreign beer to be allowed an import license at the end of Prohibition.

When Heineken introduced its beer to the American market, there were no more than 30 import brands present.

At first, Heineken appointed Van Muching as its official agent in the United States, but in 1935, Austin Nichols & Co, a large New York wholesaler of fruit and vegetables that acted as an agent for a variety of other firms, became the official distributor of Heineken.

Heineken USA began operations in January 1995 as a subsidiary of Heineken N.V. In the past, Heineken was imported to the United States through private distributors under licensing agreement.
 History of Heineken in United States

Related Posts Plugin for WordPress, Blogger...

The most popular articles

Other posts

  • The sweet taste of cyclamates was discovered serendipitously by Sveda in 1937 and they were introduced commercially in the 1950s. Today, cyclamic acid in t...
  • David Buick, a plumbing parts producer has started the company bearing his name, but was unable to make it profitable. In 1903, he built his first car in D...
  • In the mid 1880s the United States of America was not a naval power. After the cessation of the Civil War, ships were allowed to rot as the national focus ...